Marketing Postcards: Why Should You Use Them?
Marketing with postcards has long been – and continues to be – one of the most popular and successful ways to build your business for a lifetime of profitability.
In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website; and thus it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the new-age convenience of the web.
There are certain things about postcards that people like using. They are a physical connection with the recipient, unlike a text or email. People have this idea in their head that it's an old-fashioned medium but it's not. The claim that's often made by telecoms companies that text or picture messaging is killing the postcard simply isn't true.
Alexa Chung, IT - Designed by 525
Tom Rachman, The Rise and Fall of Great Powers - Designed by 525
Here are 6 reasons as to why we think you should use them:
1. Postcards are the ideal way to send focused marketing messages - drive traffic to your website, promote your new product, keep in touch with your customers.
2. Cheaper than business cards, more impact than flyers.
3. Quick and easy to design - why bother with brochures or leaflets - and so much cheaper to post!
4. Printed on really thick card with a high gloss varnish on the front - they have a look and feel of quality and professionalism.
5. Research shows that postcards are retained and used much more than paper based flyers - they are pinned up, propped up, stuck up, used as business cards or bookmarks.
6. Keeping existing customers is far cheaper than gaining new prospects - but you have to keep in touch - postcards are the ideal way to keep your company at the front of your customers' minds.
