Advertising
What exactly is advertising?
is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.
Types of Marketing
Virtually any medium can be used for advertising. From television and music commercials, online advertising such as banner ads on social media sites, to billboard advertising which consists of large structures located in public places which display advertisements to passing pedestrians and motorists. There are so many ways.
What is the Purpose?
Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople’s individual messages, draw customers to the business, and to hold existing customers.
Why Should We Advertise?
1. Advertising is the only medium you can control – if you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.
2. Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get far greater connection.
3. Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – ebooks, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
4. Advertising adds credibility to your message. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.
5. Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.
525 can create custom designs for all your company’s graphic, web and media needs, from displays & banners to video and media advertising.
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