Infographics: How can Infographics help your business?

We live in an age of “Big Data“..which means there is more data than ever before.

In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.

Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.

Here are 8 main reasons as to why Infographics are important to this day and age, and why you as a business should use them:

1. They generate interest

I don’t know about you, but we would be much more interested in looking at a piece of information or data that is exciting and interesting to look at.

2. They Inform

Infographics present you with information, data or knowledge intended to present complex information very quickly and very clearly.

3. They build brands

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”.

4. They entertain

With the use of bright colours and imagery, Infographics can make general information and data entertaining and witty.

5. They are more memorable

Infographics can make information easy to digest. 90% of information transmitted to the brain is visual and the majority of people remember 80% of what they see and do.

6. They are more persuasive

Infographics are a great tool to get your point across and persuade your audience. A recent study revealed that people are far more likely to be persuaded by content accompanied by imagery.

7. They are a lot more attention-grabbing

Something that isn’t just a load of text and numbers on a blank page is much more appealing to read and is much more likely to grab your attention, and can stand out from the crowd.

8. Increase traffic

Business’s using Infographics grow in traffic an average of 12% more than those who don’t. 1 in 5 are now using them with production increasing by 1% every day.