Infographics: What is an Infographic?
Infographics don’t just entertain and inform, they can also be an essential online marketing tool.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
One of the most famously effective infographics is the London Tube Map. Harry Beck’s 1931 design rendered the fiendishly complicated London Underground system in diagrammatic form for the first time and his masterpiece of economic representation has helped millions of residents and visitors make sense of one of the world’s most complex cities ever since.
